Eco-Leadership or Greenwashing? CITI Index Ranks the Brands That Walk the Talk

In an era where informed consumers demand more than just good branding, real leadership lies in transparent, accountable action.

The 2024 CITI Index delivers exactly that - a report conducted by the Institute of Public and Environmental Affairs (IPE) in collaboration with the National Resources Defense Council (NRDC) to provide transparent information on supply chain environmental management in China by evaluating the leading top 50 global companies such as Adidas, New Balance, Apple, Puma, Nike Esprit and many more.

It deep dive’s into how these global brands that are sourcing from China are addressing the environmental and climate impacts of their manufacturing and logistics operations.

This isn’t just about emissions and supply chains its about protecting public health, promoting environmental education and empowering conscious companies to lead with integrity.

So whether you're a company striving to elevate your ESG performance, or a consumer committed to ethical purchasing, the report offers clear, actionable guidance.

It recommends companies

Engage directly with suppliers to improve environmental management and reporting.

• Set measurable climate targets for carbon reduction across all stages of the supply chain.

• Invest in green logistics to reduce downstream emissions.

• Enhance supply chain transparency through publicly accessible data.

• Collaborate with third-party monitors to ensure accountability and ongoing improvement.

If you're a buyer or investor, this index also serves as a powerful tool to evaluate whether your favorite brands are walking the talk — or simply greenwashing.

Here are the top 10/50 that are leading the transition:

CITI Index

Read the report to see who’s leading the change, and how your purchasing power can support a healthier, more sustainable global economy.

2024 Green Supply Chain CITI Evaluation. The Institute of Public & Environmental Affairs.